TCL-Thomson Electronics Corporation: A Failed Joint Venture?
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Abstract:
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In late 2003, China based TCL Corporation (TCL) and France-based Thomson SA
formed a joint venture under the name TCL-Thomson Electronics Corporation (TTE).
TTE's core product was television sets which were sold globally. It also
produced computers which were sold only in China. The case discusses the
rationale for the formation of this joint venture. It highlights the
problems faced by TTE and details the reasons why it failed to achieve its
objectives. The case examines the problems faced by cross border joint
ventures and aims at seeking solutions for TTE's problems.
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Issues:
» Study and analyze the problems that organizations face in managing joint
ventures
» Examine the strategic impact of joint ventures on partner companies
» Understand the rationale behind Chinese consumer electronics manufacturers
going global
Contents:
Keywords:
TCL-Thomson Electronics Corporation, TCL Multimedia Technology Holdings
Limited, Thomson SA, TCL Corporation, Joint Ventures, Failure of JVs,
Acquisition, Multi-branding Strategy, RCA brand, Schneider Electronics AG,
European Union
TCL-Thomson Electronics Corporation: A Failed Joint Venture?
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